Bio and Clients

Many of my clients tell me they have a hard time finding a writer who understands how to write persuasive fundraising copy. As a professional copywriter who has worked with numerous nonprofit organizations, I can deliver compelling fundraising copy that motivates donors to give.

I have a BA in English from the State University of New York at Buffalo and over 9 years of experience as a professional writer who produces copy that is clear, concise and effective. My background includes:

• Fundraising, including writing fundraising letters and leading a charitable campaign for the United Way that resulted in a 15% increase in donations.
• Contributing articles to Charity Village, "Canada's supersite for the nonprofit sector."
• A certification in web development from the State University of New York at Buffalo School of Management. This means I not only write copy, but I understand how copy and design work together to increase online donations.
• Almost 3 years experience as a proposal writer. In addition, I have also moderated grant application review panels for artists and arts organizations who applied for New York State funding. This means I understand what panelists look for in grant applications and can bring behind-closed-doors knowledge to your next proposal.

Marriage brought me from the U.S. to Canada in 2007, and I decided to take advantage of the exciting opportunities for entrepreneurs in Toronto by launching Fresh Perspective Copywriting. Since then, I have gone through intensive business training with the Toronto Business Development Centre and green marketing guru, Tad Hargrave.

I have studied copywriting with American Writers and Artists Incorporated and recently received 2^nd place in one of their “Rising Star” copywriting competitions.

My clients have included:

• Arts Council in Buffalo & Erie County
• Pueblito Canada
• Toronto Arts Foundation (through Fruition Interactive)
• Toronto Lindy Hop
• Toronto Swing Dance Society
• United Way of Buffalo & Erie County (through Kideney Architects, PC)
• Women's Legal Education and Action Fund (LEAF)
• YMCA of Greater Toronto

When I'm not creating compelling fundraising copy for clients, I like to get away from my desk and do something active. My husband and I are avid swing dancers (the photo shows us at our wedding).

We both volunteer for Toronto Lindy Hop, a nonprofit organization dedicated to the progression and preservation of Lindy Hop and swing dancing in Toronto.

Do you need great fundraising copy?

Discuss your project and request a no obligation quote by contacting me at rachel@freshfundraising.ca or 647-342-4921.